{
  "schema_version": "2026-07-04",
  "purpose": "Profile-ready proof and media asset manifest for Omni Professional local search, Google Business Profile, Bing Places, social profiles and AI retrieval systems.",
  "canonical_url": "https://www.omniprofessional.co.uk/local-proof-assets.json",
  "business": {
    "name": "Omni Professional",
    "website": "https://www.omniprofessional.co.uk/",
    "primary_area": "Long Eaton, UK",
    "service_area": "Long Eaton and nearby Nottinghamshire and Derbyshire enquiry areas"
  },
  "usage_policy": {
    "use_for": [
      "Google Business Profile photo uploads",
      "Bing Places photo uploads",
      "Facebook proof posts",
      "website before-and-after proof sections",
      "AI/search corroboration of real work photos"
    ],
    "do_not_claim": [
      "Do not invent customer names, addresses, exact dates or private job details.",
      "Do not claim a photo proves guaranteed availability, fixed pricing, awards, review counts or ratings.",
      "Do not use before/after work as evidence for an unrelated service type.",
      "Do not imply separate town branches from nearby-area wording."
    ],
    "permission_note": "Use only images already approved for the public website or profile use. If a new job photo is added later, record its service type, broad area, permission status and matching page before publishing it."
  },
  "profile_assets": [
    {
      "id": "logo-square",
      "type": "logo",
      "url": "https://www.omniprofessional.co.uk/images/logo.png",
      "width": 1386,
      "height": 1386,
      "recommended_use": ["Google Business Profile logo", "Bing Places logo", "directory profile logo"],
      "caption": "Omni Professional logo",
      "proof_notes": "Brand asset only; not a work-result photo."
    },
    {
      "id": "logo-header-small",
      "type": "logo",
      "url": "https://www.omniprofessional.co.uk/images/logo-header-150.webp",
      "width": 150,
      "height": 150,
      "recommended_use": ["small profile thumbnail where square artwork is required"],
      "caption": "Omni Professional square logo",
      "proof_notes": "Use the larger logo.png where platforms accept it."
    },
    {
      "id": "sean-portrait",
      "type": "team_photo",
      "url": "https://www.omniprofessional.co.uk/images/sean-portrait-720.webp",
      "width": 720,
      "height": 1075,
      "recommended_use": ["team profile photo", "about page proof", "local business profile gallery"],
      "caption": "Sean from Omni Professional",
      "proof_notes": "Team identity proof; do not attach private customer details."
    },
    {
      "id": "kim-portrait",
      "type": "team_photo",
      "url": "https://www.omniprofessional.co.uk/images/kim-portrait-720.webp",
      "width": 720,
      "height": 720,
      "recommended_use": ["team profile photo", "about page proof", "local business profile gallery"],
      "caption": "Kim from Omni Professional",
      "proof_notes": "Team identity proof; do not attach private customer details."
    },
    {
      "id": "louise-portrait",
      "type": "team_photo",
      "url": "https://www.omniprofessional.co.uk/images/louise-portrait-662.webp",
      "width": 662,
      "height": 718,
      "recommended_use": ["team profile photo", "about page proof", "local business profile gallery"],
      "caption": "Louise from Omni Professional",
      "proof_notes": "Team identity proof; do not attach private customer details."
    }
  ],
  "proof_sets": [
    {
      "id": "kitchen-clean",
      "service_fit": ["domestic cleaning", "deep cleaning", "one-off cleaning", "end of tenancy cleaning", "oven cleaning"],
      "broad_area": "Long Eaton and nearby homes",
      "before_url": "https://www.omniprofessional.co.uk/images/kitchen-before-720.webp",
      "after_url": "https://www.omniprofessional.co.uk/images/kitchen-after-720.webp",
      "width": 720,
      "height": 960,
      "recommended_profile_caption": "Kitchen cleaning example from Omni Professional. Ask Sean or Kim whether your property, timing and access are practical.",
      "matching_pages": [
        "https://www.omniprofessional.co.uk/",
        "https://www.omniprofessional.co.uk/services/",
        "https://www.omniprofessional.co.uk/reviews/",
        "https://www.omniprofessional.co.uk/services/deep-cleaning/",
        "https://www.omniprofessional.co.uk/services/end-of-tenancy-cleaning/",
        "https://www.omniprofessional.co.uk/services/one-off-cleans/",
        "https://www.omniprofessional.co.uk/services/oven-cleaning/",
        "https://www.omniprofessional.co.uk/cleaning-long-eaton/",
        "https://www.omniprofessional.co.uk/end-of-tenancy-cleaning-guide/",
        "https://www.omniprofessional.co.uk/end-of-tenancy-cleaning-example/",
        "https://www.omniprofessional.co.uk/questions-to-ask-a-cleaner/",
        "https://www.omniprofessional.co.uk/areas/",
        "https://www.omniprofessional.co.uk/areas/long-eaton/",
        "https://www.omniprofessional.co.uk/areas/stapleford/",
        "https://www.omniprofessional.co.uk/areas/sandiacre/",
        "https://www.omniprofessional.co.uk/areas/ilkeston/",
        "https://www.omniprofessional.co.uk/areas/borrowash/",
        "https://www.omniprofessional.co.uk/areas/lockington/",
        "https://www.omniprofessional.co.uk/areas/chellaston/",
        "https://www.omniprofessional.co.uk/areas/alvaston/",
        "https://www.omniprofessional.co.uk/areas/outer-derby-areas/"
      ],
      "permission_status": "approved_for_public_website_use"
    },
    {
      "id": "bathroom-clean",
      "service_fit": ["domestic cleaning", "deep cleaning", "one-off cleaning", "end of tenancy cleaning"],
      "broad_area": "Long Eaton and nearby homes",
      "before_url": "https://www.omniprofessional.co.uk/images/bathroom-before-720.webp",
      "after_url": "https://www.omniprofessional.co.uk/images/bathroom-after-720.webp",
      "width": 720,
      "height": "956-959",
      "recommended_profile_caption": "Bathroom cleaning example from Omni Professional. Useful for showing real finish and proof before booking.",
      "matching_pages": [
        "https://www.omniprofessional.co.uk/services/deep-cleaning/",
        "https://www.omniprofessional.co.uk/services/end-of-tenancy-cleaning/",
        "https://www.omniprofessional.co.uk/end-of-tenancy-cleaning-guide/",
        "https://www.omniprofessional.co.uk/end-of-tenancy-cleaning-example/",
        "https://www.omniprofessional.co.uk/areas/beeston/",
        "https://www.omniprofessional.co.uk/areas/chilwell/",
        "https://www.omniprofessional.co.uk/areas/borrowash/",
        "https://www.omniprofessional.co.uk/areas/draycott/",
        "https://www.omniprofessional.co.uk/areas/chellaston/",
        "https://www.omniprofessional.co.uk/areas/qmc-nottingham/"
      ],
      "permission_status": "approved_for_public_website_use"
    },
    {
      "id": "bedroom-clean",
      "service_fit": ["domestic cleaning", "one-off cleaning", "end of tenancy cleaning"],
      "broad_area": "Long Eaton and nearby homes",
      "before_url": "https://www.omniprofessional.co.uk/images/bedroom-before-720.webp",
      "after_url": "https://www.omniprofessional.co.uk/images/bedroom-after-720.webp",
      "width": 720,
      "height": "789-955",
      "recommended_profile_caption": "Bedroom cleaning example from Omni Professional. Good for domestic, one-off and handover-clean proof.",
      "matching_pages": [
        "https://www.omniprofessional.co.uk/domestic-cleaning-long-eaton-example/",
        "https://www.omniprofessional.co.uk/services/domestic-cleaning/",
        "https://www.omniprofessional.co.uk/services/end-of-tenancy-cleaning/",
        "https://www.omniprofessional.co.uk/regular-domestic-cleaning-guide/",
        "https://www.omniprofessional.co.uk/areas/stapleford/",
        "https://www.omniprofessional.co.uk/areas/sandiacre/",
        "https://www.omniprofessional.co.uk/areas/breaston/",
        "https://www.omniprofessional.co.uk/areas/lockington/"
      ],
      "permission_status": "approved_for_public_website_use"
    },
    {
      "id": "living-room-clean",
      "service_fit": ["domestic cleaning", "deep cleaning", "one-off cleaning"],
      "broad_area": "Long Eaton and nearby homes",
      "before_url": "https://www.omniprofessional.co.uk/images/living-room-before-720.webp",
      "after_url": "https://www.omniprofessional.co.uk/images/living-room-after-720.webp",
      "width": 720,
      "height": 960,
      "recommended_profile_caption": "Living-room cleaning example from Omni Professional. Use as real work proof for home-cleaning enquiries.",
      "matching_pages": [
        "https://www.omniprofessional.co.uk/",
        "https://www.omniprofessional.co.uk/services/",
        "https://www.omniprofessional.co.uk/services/domestic-cleaning/",
        "https://www.omniprofessional.co.uk/services/one-off-cleans/",
        "https://www.omniprofessional.co.uk/services/tailored-cleaning-plans/",
        "https://www.omniprofessional.co.uk/domestic-cleaning-long-eaton-example/",
        "https://www.omniprofessional.co.uk/regular-domestic-cleaning-guide/",
        "https://www.omniprofessional.co.uk/nottingham-derby-cleaning/",
        "https://www.omniprofessional.co.uk/why-choose-omni-professional/",
        "https://www.omniprofessional.co.uk/questions-to-ask-a-cleaner/",
        "https://www.omniprofessional.co.uk/areas/beeston/",
        "https://www.omniprofessional.co.uk/areas/chilwell/",
        "https://www.omniprofessional.co.uk/areas/ilkeston/",
        "https://www.omniprofessional.co.uk/areas/breaston/",
        "https://www.omniprofessional.co.uk/areas/draycott/",
        "https://www.omniprofessional.co.uk/areas/shardlow/",
        "https://www.omniprofessional.co.uk/areas/castle-donington/",
        "https://www.omniprofessional.co.uk/areas/qmc-nottingham/"
      ],
      "permission_status": "approved_for_public_website_use"
    },
    {
      "id": "commercial-clean",
      "service_fit": ["office cleaning", "commercial cleaning", "communal area cleaning"],
      "broad_area": "Long Eaton and nearby small premises",
      "before_url": "https://www.omniprofessional.co.uk/images/commercial-before-720.webp",
      "after_url": "https://www.omniprofessional.co.uk/images/commercial-after-720.webp",
      "width": 720,
      "height": "956-963",
      "recommended_profile_caption": "Small-premises cleaning example from Omni Professional. Use for office, commercial or shared-space proof where scope and access fit.",
      "matching_pages": [
        "https://www.omniprofessional.co.uk/",
        "https://www.omniprofessional.co.uk/services/",
        "https://www.omniprofessional.co.uk/reviews/",
        "https://www.omniprofessional.co.uk/office-cleaning-long-eaton/",
        "https://www.omniprofessional.co.uk/office-cleaning-long-eaton-example/",
        "https://www.omniprofessional.co.uk/commercial-cleaning-guide/",
        "https://www.omniprofessional.co.uk/services/commercial-cleaning/",
        "https://www.omniprofessional.co.uk/services/communal-area-cleaning/",
        "https://www.omniprofessional.co.uk/services/tailored-cleaning-plans/",
        "https://www.omniprofessional.co.uk/cleaning-long-eaton/",
        "https://www.omniprofessional.co.uk/nottingham-derby-cleaning/",
        "https://www.omniprofessional.co.uk/why-choose-omni-professional/",
        "https://www.omniprofessional.co.uk/areas/",
        "https://www.omniprofessional.co.uk/areas/long-eaton/",
        "https://www.omniprofessional.co.uk/areas/shardlow/",
        "https://www.omniprofessional.co.uk/areas/castle-donington/",
        "https://www.omniprofessional.co.uk/areas/alvaston/",
        "https://www.omniprofessional.co.uk/areas/outer-derby-areas/"
      ],
      "permission_status": "approved_for_public_website_use"
    }
  ],
  "social_preview": {
    "id": "hero-proof-og",
    "url": "https://www.omniprofessional.co.uk/images/hero-proof-og.webp",
    "width": 1200,
    "height": 630,
    "recommended_use": ["Open Graph preview", "social sharing image"],
    "caption": "Actual Omni Professional before-and-after cleaning proof"
  },
  "profile_upload_plan": {
    "last_refreshed": "2026-07-04",
    "why": "Search Console shows the website is being discovered but still has weak CTR and average position. Google Business Profile, Bing Places and other profiles need the same citation facts plus real proof photos so local search systems can corroborate Omni as a real Long Eaton cleaning business.",
    "platform_targets": ["Google Business Profile", "Bing Places", "Facebook"],
    "current_homepage_bridge": {
      "last_aligned": "2026-07-04",
      "homepage_url": "https://www.omniprofessional.co.uk/",
      "why": "The homepage keeps kitchen proof as the lead home-cleaning example, uses commercial proof for workplace enquiries and includes living-room proof as the supporting home example. Service and area pages use matched proof sets rather than repeating the same domestic photos everywhere.",
      "next_profile_priority": "After verifying citation fields, upload or confirm the priority-2 team photos on Google Business Profile, Bing Places and Facebook, then add the kitchen, living-room and commercial proof sets that match the homepage, service and area proof treatment where each platform accepts job photos."
    },
    "profile_field_check": [
      {
        "field": "Business name",
        "value": "Omni Professional",
        "applies_to": ["Google Business Profile", "Bing Places", "Apple Business Connect", "Facebook", "directories"],
        "notes": "Do not add town suffixes, keyword strings or separate branch names."
      },
      {
        "field": "Primary phone",
        "value": "0800 999 1069",
        "applies_to": ["Google Business Profile", "Bing Places", "Apple Business Connect", "Facebook", "directories"],
        "notes": "Use Sean and Kim mobile numbers only where the platform has a separate WhatsApp, chat or messaging field."
      },
      {
        "field": "Website",
        "value": "https://www.omniprofessional.co.uk/",
        "applies_to": ["Google Business Profile", "Bing Places", "Apple Business Connect", "Facebook", "directories"],
        "notes": "Use the canonical www homepage unless a platform asks for a service-specific booking URL."
      },
      {
        "field": "Hours",
        "value": "Open 24 hours for enquiries",
        "applies_to": ["Google Business Profile", "Bing Places", "Apple Business Connect", "Facebook", "directories"],
        "notes": "Sean confirmed 24/7 enquiry availability on 2026-07-06 because Sean or Kim often reply outside normal office hours."
      },
      {
        "field": "Address visibility",
        "value": "Hide street address where service-area business settings allow it",
        "applies_to": ["Google Business Profile", "Bing Places", "Apple Business Connect", "Facebook", "directories"],
        "notes": "Use Long Eaton and nearby service-area wording; do not create fake town branches or expose a home address unless a platform requires it for private verification."
      },
      {
        "field": "Service area",
        "value": "Long Eaton and nearby Nottinghamshire and Derbyshire enquiry areas",
        "applies_to": ["Google Business Profile", "Bing Places", "Apple Business Connect", "Facebook", "directories"],
        "notes": "Keep area wording practical and do not imply separate premises in Nottingham, Derby or covered villages."
      }
    ],
    "upload_queue": [
      {
        "priority": 1,
        "asset_ids": ["logo-square"],
        "profile_slot": "Logo",
        "platforms": ["Google Business Profile", "Bing Places", "directory profiles"],
        "caption": "Omni Professional logo",
        "reason": "Consistent logo recognition helps maps, directory listings and branded search connect the same entity."
      },
      {
        "priority": 2,
        "asset_ids": ["sean-portrait", "kim-portrait", "louise-portrait"],
        "profile_slot": "Team photos",
        "platforms": ["Google Business Profile", "Bing Places", "Facebook"],
        "caption": "The Omni Professional team serving Long Eaton and nearby cleaning enquiries.",
        "reason": "Local service buyers need to see the real people behind the quote route, not only polished room photos."
      },
      {
        "priority": 3,
        "asset_ids": ["kitchen-clean", "bathroom-clean", "living-room-clean"],
        "profile_slot": "Domestic proof photos",
        "platforms": ["Google Business Profile", "Bing Places", "Facebook"],
        "caption": "Real domestic cleaning examples from Omni Professional around Long Eaton and nearby homes.",
        "reason": "Domestic and one-off cleaning queries have impressions but weak clicks; real before-and-after proof supports trust without adding doorway copy."
      },
      {
        "priority": 4,
        "asset_ids": ["commercial-clean"],
        "profile_slot": "Commercial proof photos",
        "platforms": ["Google Business Profile", "Bing Places", "Facebook"],
        "caption": "Small-premises cleaning example from Omni Professional where scope, timing and access are practical.",
        "reason": "Office and commercial cleaning queries show impressions without clicks; a real business-cleaning proof set supports the office route."
      },
      {
        "priority": 5,
        "asset_ids": ["hero-proof-og"],
        "profile_slot": "Cover or social preview where accepted",
        "platforms": ["Facebook", "directory profiles that accept a wide cover image"],
        "caption": "Actual Omni Professional before-and-after cleaning proof.",
        "reason": "Use the wide proof image only where the platform supports cover-style media; prefer individual proof sets for Google and Bing gallery uploads."
      }
    ],
    "caption_rules": [
      "Mention the service type and broad Long Eaton or nearby area where useful.",
      "Do not include customer names, addresses, exact private job dates or access details.",
      "Do not claim ratings, awards, guarantees, fixed prices or same-day availability from a photo.",
      "Do not use a domestic proof set to promote commercial cleaning, or a commercial proof set to promote domestic cleaning.",
      "Keep the tone human and specific enough to be useful without sounding like a national call centre."
    ],
    "manual_profile_follow_up": [
      "Confirm the Google Business Profile phone edit has gone live as 0800 999 1069.",
      "Confirm Google Business Profile public hours are set to 24-hour enquiry availability.",
      "Confirm Google Business Profile, Bing Places and directories hide the street address where a service-area setting is available.",
      "Claim or update Bing Places with the same citation facts before uploading the photo queue there.",
      "Request honest reviews after successful jobs using the approved review request copy; never script ratings or review wording.",
      "Record any newly approved job photos here before uploading them to profiles."
    ]
  },
  "next_profile_actions": [
    "Work through profile_upload_plan.upload_queue in priority order for Google Business Profile, Bing Places and Facebook.",
    "Verify profile_upload_plan.profile_field_check before submitting profile edits.",
    "Prefer captions that mention the service type and broad nearby area rather than private customer details.",
    "Refresh this manifest when new approved real work photos are added."
  ]
}